- Technology
Technological Innovation: 3 technologies you need to implement in your company
Previously, here on our blog, we talked about the steps of digital transformation in enterprises from the early 1990s to the explosion of the covid-19 pandemic in 2020. Today we will continue talking about the importance of technological innovation in the business environment.
If the advance in modernity, connectivity, and consumer behavior impact society as a whole, your company can’t be left out! If you don’t keep up with the times, you end up losing your space and ceasing to exist.
But being up to date is simpler than you think. Many technologies are available to power your company’s digital upgrade and growth. Let’s get to know three essential examples for your business together?
1. Mobile websites and communications are the keys to technological innovation
We are currently in a mobile-first universe. Here in Brazil, for example, smartphones are the main means of access to the Internet.
According to data obtained by the Continuous National Household Sample Survey – Information and Communication Technology (PNAD Contínua TIC), cell phones are used to access the Internet by 98.1% of people over 10 years old, both in large cities and in rural areas.
Keeping this data in mind, it is almost impossible to ignore the importance of a mobile-friendly website and communication, isn’t it?
2. The Power of Apps
In the early 2010s, smartphones were launched and quickly went viral around the world. With them, applications have also become a key piece in this new behavioral trend.
According to a survey commissioned by Digital Turbine, 37.6% of Brazilians downloaded more than twenty apps between July and September 2020. This figure, linked to the rising use of delivery and travel apps, shows how essential this scenario is.
Depending on the range of your company’s activities, having an application for sales, deliveries, or event information, and sharing exclusive content carries a lot of weight compared to your competitors.
3. The Importance of Cloud Computing
You have probably heard this term before, right? Clouds have become very popular thanks to online file upload software such as Google’s Drive and Microsoft’s OneDrive.
But this technology does not stop there and can be an ally to companies of all sizes that seek technological innovation. Equipment, files, important documents, and even telephony can migrate to a cloud system.
The advantage is in the accessibility and cost-cutting: instead of spending on expensive servers and licenses, it is possible to migrate much of the company’s structure to these online systems, which can be accessed from anywhere with an internet connection.
Technological innovation for your company is closer than you think!
Accessibility, flexibility, and instantaneity: we can summarize this article in these three words.
After all, when it comes to digital transformation, we have a cycle: technologies create new behaviors, and from the perception of these behaviors, new technologies are created.
Nowadays, we have an instant society that seeks ease. This is why mobile is so important. And that is why your company needs to keep up with innovation and focus on agility.
Here at onebrain, we seek to transform companies through innovation and Information Technology. Learn more about how we can help your business and the technologies we use!
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