• Strategy
  • Technology

The IT market offers exactly what your business needs, and we will prove it to you!

Publication date: 11/03/2024

Black man in a company, representing the IT market

Against the background of many industries worldwide, the IT market managed to grow even during the covid-19 pandemic.

In 2020, while several segments were facing a series of difficulties caused by the advance of coronavirus, the technology sector achieved a growth of 9.5%, according to research by the Advance consultancy.

For you to get an idea, job openings for professionals in the field increased by 310% during the period, says GeekHunter’s survey.

And what does this information tell us about the IT market?

Drawing of three people measuring the positive result of IT advancement

First of all, we need to understand that these positive results did not happen just because of the pandemic, nor were they obtained by chance. They are the effects of a lot of hard work, a lot of research, and a lot of will to evolve.

Over ten years, between 2008 and 2018, the domestic IT market grew by 118%. The study, conducted by Empresômetro, shows that this territory is gaining more and more interested parties and fans in Brazil.

But what does this mean? Those consumers are now looking for something much more than products or services. They want a complete experience, and that experience must be positive, practical, and functional.

In other words, it is up to businesses to adapt to these transformations… or prepare for failure.

Technology vs. human behavior: what is the connection between these two factors?

Man and robot touching index fingers

As you can imagine, the evolution of the IT market did not happen overnight. This segment has been conquering its space for many decades. And the coolest thing is that the evolution of this area is also strongly linked with the behavior of the population and their interpersonal relationships.

Until the 1990s, for example, few companies saw technology as an ally and facilitator of their work. It was difficult to find enterprises that used this element in their routines. But with the debut of Windows 95 and Microsoft Office, all this changed.

Nowadays, we can’t even imagine what it would be like to work without electronic devices and software, can we? This is because the above postings have transformed the way we handle our service!

And of course, it doesn’t stop there!

Drawing of a woman accessing applications on her cell phone

Over the years, the IT market has introduced several new features that we incorporate into our daily lives. Software, applications, methodologies, strategies? the list is long.

But how was this possible? How are professionals in this industry able to deliver things to the public that they didn’t even know they needed?

Over time, IT also began to dictate behavior. For example, with the launch of the first iPhone in 2007, Apple realized a social need for flexibility and globalization.

But after the popularization of this phone model, Apple started to set trends. Artificial intelligence, more cameras, security, and system privacy: are all innovations that attract customers and heat the market.

Therefore, far beyond following human behavior, IT also excels at innovating itself and generating its demand for necessity. After all, technology does not stop and is now driving the evolution of society as a whole.

List of important topics in a technological innovation

It is with this mentality that professionals achieve excellent results and bring innovations to the entire world. And the best thing of all is that we don’t need to think only on a large scale; it is also possible to apply these principles to one-off jobs. After all, all the experts have this understanding!

Make YOUR company a trendsetter

Group of people planning the implementation of trends for the market

It seems a bit distant, doesn’t it? Just think, your company innovating to the point of launching a product that transforms the daily lives of thousands or millions of people! But with the right investment and the right actions, this is possible.

When we talk about technological innovations, many people imagine elements from the past. The impression most people have is that innovations have stopped; everything that had to be invented has been invented.

But this is not true! The IT market is constantly bringing a host of new technologies. And if your business wants to stand out in the market, you need to be aware of these innovations.

Task automation, digital security, cloud computing, mobile-first world, applications, back-office… there are many trends for the future. Staying on top of them not only wins over a wider audience but also contributes to a significant reduction in process costs.

It’s like we said… the future has already begun. You won’t be left out, will you? Follow this evolution and participate in this transformation!

Banner directing to material on technological evolution and transformation

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