• Strategy
  • Technology

Unicorn startups and IT have everything to do with each other – and we’ll prove it!

Publication date: 07/03/2024

Group of unicorn startup employees analyzing data on a notebook

Information Technology can be considered one of the main foundations of innovative companies around the world. In the case of startups, IT is even more important and helps to clarify the path to becoming a unicorn startup.

The road to this success has three mandatory stops: innovation, growth, and adaptation.

In this part, we will show you that not only is Information Technology essential for these points to be achieved, but that it is, in fact, a mandatory resource.

A unicorn startup has innovation as its core and goal

Drawing of a woman holding a light bulb and in the background image and video created

In general, startups are born out of innovation. With the launch of a new product, service, or condition in the market, they manage to stand out and even change social behaviors, as is the case with Uber and iFood, for example.

And it is impossible to imagine this happening without the command of technology. After all, startups emerged in a growing and accelerating technology landscape.

But to become a unicorn, the startup needs to have innovation as an ongoing goal. If a launch goes well, it should not stop there. Keep thinking about how to keep innovating!

Why is it important to adapt?

Group of people sitting in a room, playing chess

Startups need to go head-to-head with huge, million-dollar companies, often with a very limited budget.

And this is only possible through chameleon-style – that is, quick, strategic changes to get the business back on track.

With the right technological tools, it is possible to have a complete view of internal and external actions, which makes it much easier when it comes to targeting the investment or a particular campaign to some pain point or potential growth.

Growth: the consequence for those who invest and see technology correctly

Bar chart projected from a tablet showing growth in investment results

With an innovative product, startups have everything to grow and leverage results quickly, since they are responsible for generating their demands and users.

Therefore, the investment and the right vision in new technologies are fundamental to potentiate a growth that is already on track to happen, but that can (and why not?) be even bigger.

With tools, applications, and even through artificial intelligence, the IT market can provide what startups need with the ease of use and integration.

So, is your startup ready?

It’s about time your business became a unicorn startup, don’t you think? And the positive side is that technology is there by your side to make everything simpler and more strategic.

To help you further, we have prepared a free infographic that proves that Information Technology can help your startup, even if your budget is still small. Download now:

Banner directing to infographic about how technology can help your company


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