- People
- Technology
User Experience: why web development is important for your company’s innovation
Innovating and standing out among competitors is the right way to go for companies that want to win more customers. But the digital transformation needs to consider some points, such as user experience.
Web development, including back and front end development of websites, e-commerce, marketplaces, and chatbots, is essential for users to find your service and have a good experience with your brand.
Why is user experience important?
Nowadays, we are instantaneous. And that has a lot to do with the technologies that we have available.
If in the early 2000s to the mid-2010s many people suffered from slow dial-up internet, today most people have good connections on both desktops and mobile.
And this has greatly changed what we expect from a website. For example, if before it was normal for a page to take a long time to load, today this is a serious mistake, which will certainly cost many visits.
In addition, we want everything visually clean, beautiful, and simple so that we can find what we are looking for in just a few seconds.
And that’s where the importance of listening to what the user thinks about their experience comes in.
The first key to your site’s success: attractive visuals
Do you know that expression “The first impression is what sticks”? When it comes to your website, the first impression is sure to carry a lot of weight for users.
The design of a website can convey a company’s values, ideals, and goals. So it must be beautiful, nice, and personalized to keep the user’s attention for as long as possible.
Accessibility: make your site accessible on multiple platforms
In this other content, we already told you that most Brazilians access the Internet via a smartphone. So nowadays, the possibility to access a site on different platforms, and not only on computers, is essential.
But accessibility is not only linked to accessibility on other platforms, but also to the ability of the layout to adjust to different screen sizes, i.e. to be responsive.
This is an important task in web development and one that counts (A LOT) in the user experience!
Intuition is everything!
Você já percebeu que nós já temos uma noção do que esperar quando acessamos um site? In general, we know that if we click on the magnifying glass, we can search for things. Or, if we navigate through the menu, we get access to other pages…
We acquire this kind of memory with years of surfing the Internet. And it is important that a layout can be intuitive in this way, as well as being simple.
In this way, the user can explore and enjoy the best of your content.
It’s always time to innovate…
Having a website that can truly represent what you see your company as is certainly a plus.
With a custom project, you can also give the responsible designer the freedom to dare and innovate with new tools, materials, and interesting suggestions for the users. Cool, right?
User experience is the path to credibility!
By following the steps, we have talked about above, you are sure to convey more credibility to your brand.
Having an attractive, accessible, intuitive, and innovative website is very important in a digital, globalized world that uses the internet more and more frequently, for more and more actions, such as shopping, research, and communication.
This way you make your business stand out among competitors, attract consumers’ attention, and digitally transform your company.
Want to know more about Information Technology?
onebrain is a coding studio that transforms companies through innovation. To help you on your way to digital transformation, we have prepared exclusive and free material! With this complete guide, you understand more about the evolution of IT in the world and how it can help your business grow. Download now:
Other insights
- Strategy
- Technology
The IT market offers exactly what your business needs, and we will prove it to you!
Against the background of many industries worldwide, the IT market managed to grow even during the covid-19 pandemic. In 2020, while several segments were facing a series of difficulties caused by the advance of coronavirus, the technology sector achieved a growth of 9.5%, according to research by the Advance consultancy. For you to get an … <a href="https://onebrain.com.br/en/insights/user-experience-why-web-development-is-important-for-your-companys-innovation/">Continued</a>
- Technology
Technological Innovation: 3 technologies you need to implement in your company
Previously, here on our blog, we talked about the steps of digital transformation in enterprises from the early 1990s to the explosion of the covid-19 pandemic in 2020. Today we will continue talking about the importance of technological innovation in the business environment. If the advance in modernity, connectivity, and consumer behavior impact society as a whole, … <a href="https://onebrain.com.br/en/insights/user-experience-why-web-development-is-important-for-your-companys-innovation/">Continued</a>
- Technology
- Strategy
- People
From the beginning of the Internet to covid-19: the spread of digital transformation in enterprises
Since the late 1990s, digital transformation in enterprises has become an important agenda, which over time has taken more space in the business market. In about 30 years, a lot has changed. And if before incorporating new technologies was an option, today it is a necessity. We have reached the point of that famous phrase … <a href="https://onebrain.com.br/en/insights/user-experience-why-web-development-is-important-for-your-companys-innovation/">Continued</a>
- Technology
- Strategy
- People
Is the IT market in danger of collapse? Learn how the lack of qualified professionals affects the sector
The world is going through a frequent process of digital innovation, and the IT market is one of the main drivers of this transformation. But even with the digital revolution in full swing, the area of innovation suffers from a serious lack of skilled professionals. In 2018, there were about 100,000 open positions in Brazil … <a href="https://onebrain.com.br/en/insights/user-experience-why-web-development-is-important-for-your-companys-innovation/">Continued</a>
- Strategy
- Technology
Unicorn startups and IT have everything to do with each other – and we’ll prove it!
Information Technology can be considered one of the main foundations of innovative companies around the world. In the case of startups, IT is even more important and helps to clarify the path to becoming a unicorn startup. The road to this success has three mandatory stops: innovation, growth, and adaptation. In this part, we will … <a href="https://onebrain.com.br/en/insights/user-experience-why-web-development-is-important-for-your-companys-innovation/">Continued</a>
- Technology
How long does it take to create an application from scratch?
Did you know that there are about 12,700 startups in Brazil? The figure was released by the Brazilian Association of Startups (Abstartups) in 2020. So, the probability that this number has already grown is quite high. And to stand out in such a competitive market, many entrepreneurs bet on the creation of an application. Don’t you understand … <a href="https://onebrain.com.br/en/insights/user-experience-why-web-development-is-important-for-your-companys-innovation/">Continued</a>
- Strategy
- People
5 difficulties that new startups encounter in the technology market
Every year, the number of new startups in the world grows. And although they all emerge intending to revolutionize the market and become true unicorns, many are not prepared for the challenges they will face in this environment. That is why, according to data released by the Brazilian Institute of Tax Planning (IBPT), 15.4% of … <a href="https://onebrain.com.br/en/insights/user-experience-why-web-development-is-important-for-your-companys-innovation/">Continued</a>
- People
- Technology
Science and Technology Day: understand the evolution of innovation amidst the social need
October is an important month for IT. The 16th is celebrated, here in Brazil, as Science and Technology Day. And with the technological evolution of the last decades, this date has become even more symbolic and important. After all, social advancement depends on the advancement of technology. Both go hand in hand, and technology helps … <a href="https://onebrain.com.br/en/insights/user-experience-why-web-development-is-important-for-your-companys-innovation/">Continued</a>
- Technology
- Strategy
- People
IT Outsourcing: is it worth it for my company?
Have you ever heard of IT outsourcing? And is it worth your company’s while to invest in this solution? These and other questions about this service will be answered in today’s content! If you still don’t know or know little about this solution, we can already tell you that you may be losing time and … <a href="https://onebrain.com.br/en/insights/user-experience-why-web-development-is-important-for-your-companys-innovation/">Continued</a>